BeroAI · Bero Smart Collar · AI IoT

Turning smart collar data into useful, trustworthy guidance for dog owners.

BeroAI connects a smart collar and companion app to help dog owners understand what may be happening and respond with more confidence. I also designed a separate pre-order site to explain the product and capture early demand.

BBeroAI · Pawdle · Pet Care

Helping owners understand their dog's personality beyond a simple label.

Pawdle helps dog owners understand their dog's personality with insights, tips, and tools that support better care and communication.

Canbu · Community Platform

Creating a practical community hub for Koreans settling in Canada.

Canbu grew into a Korean community service in Canada, passing 2,000 users through offline promotion, local verification, and community-driven information sharing.

BGrowingLAB · Butler · Fintech

Making company analysis easier to scan for everyday investors.

I worked on Butler's home and landing pages so new investors could understand the service, find key features, and know where to start.

SM Entertainment · SMTOWN Meta-Passport · Entertainment Platform

Turning fan identity into a mobile passport for the SMTOWN universe.

SMTOWN Meta-Passport brought together stamps from online and offline concerts and fan club information in a digital passport for SM fans.

Lotte Homeshopping · iToo · Fashion Commerce

Bringing fashion shopping and community into one mobile flow.

iToo combined fashion curation, shopping, and community content for Lotte Homeshopping. I worked on project management and design, collaborating with developers through launch.

SSamsung · PTBOT · Wearable IoT

Making wearable strength-training feedback easier to understand.

PTBOT connected a wearable training device to an Android app via BLE, giving users feedback on exercise posture and intensity, along with workout history.

DDuit Design Lab · Duit The Table · Pet Care IoT

Helping pet owners manage daily feeding through a connected app.

Duit The Table connected a pet-feeding device and mobile app so owners could manage feeding routines. Our team developed a warm, comfortable visual style based on the client's direction.

KKG Inicis · Metafin · Blockchain Fintech

Turning virtual assets into points people can actually use.

Metafin helps users manage virtual assets and convert them into company points that can be used like cash across connected services.

SSeobuk · Photoism · Photo Platform

Extending photo-booth memories beyond the kiosk.

Photoism helps users manage photo-booth memories, discover frames, prepare kiosk shoots, and keep photos and videos in My Album.

BBaroboda · YZYZ · EdTech

Helping families compare education services through real reviews.

YZYZ helps parents and students compare education services through firsthand reviews, analysis reports, and rankings. I worked across branding and UX/UI design.

DDanal Entertainment · SmileMe · Content Platform

Helping people create and sell their own emoticons.

SmileMe lets people create, share, and sell custom emoticons using content featuring K-pop artists, celebrities, and influencers, along with stickers.

KKT · HI · Life Care

Designing sensitive end-of-life support for families.

HI supports emotional and practical needs before and after passing away, while helping families create memorials for loved ones.