DDanal Entertainment · SmileMe · Content Platform
Helping fans make and share their own emoticons.
SmileMe helps users create and share custom emoticons using K-pop artist, celebrity, influencer, content, and sticker assets.
Overview
SmileMe was a Danal Entertainment mobile platform for creating and sharing custom emoticons. The service used K-pop artist, celebrity, influencer, content, and sticker assets to help users make personal expressive content instead of only consuming pre-made items.
My responsibility was product design. The case study will focus on how the creation flow, asset discovery, market structure, and personal collection/shopping areas were organized into one mobile experience.
| Area | Scope |
|---|---|
| Client | Danal Entertainment |
| Product | SmileMe mobile emoticon creation and sharing platform |
| Timeline | 2022 Q4 to 2023 Q2 |
| Role | Product Designer, Mobile UX, Visual Design |
| Service focus | Emoticon creation, sticker assets, content discovery, sharing, market, and personal collection flows |