Lotte Homeshopping · iToo · Fashion Commerce
Bringing fashion shopping and community into one mobile flow.
iToo combined fashion curation, shopping, and community content for Lotte Homeshopping. I worked on project management and design, collaborating with developers through launch.
Overview
iToo was a Lotte Homeshopping fashion curation and commerce project from 2022 Q1 to 2022 Q4. It combined product discovery, shopping, and community content, with flows for purchase, delivery, order tracking, returns, and refunds.
I worked on project management, UX structure, service planning, and UI design. I collaborated with the development team to carry the shopping and community flows through to launch.
| Area | Scope |
|---|---|
| Client | Lotte Homeshopping |
| Product | Fashion commerce and community platform |
| Timeline | 2022 Q1 to 2022 Q4 |
| Role | Project Manager, UX Planning, Service Design, UI Design |
| Service focus | Shopping mall flow, product detail, purchase, order tracking, return/refund, and community experience |