Lotte Homeshopping · iToo · Fashion Commerce
Bringing fashion shopping and community into one mobile flow.
iToo connected mobile shopping mall functions with community-driven fashion content, giving shoppers a place to discover products, check details, purchase, return, and participate beyond the transaction.
Overview
iToo was a Lotte Homeshopping fashion commerce project from 2022 Q1 to 2022 Q4 that combined shopping mall functions with community features. The work covered product discovery, product detail, purchase, shipping, return, refund, order tracking, and user-generated community touchpoints.
My responsibility covered project management, UX structure, service planning, and UI design. The case study will focus on how commerce workflows and community participation were organized into one mobile-first shopping experience.
| Area | Scope |
|---|---|
| Client | Lotte Homeshopping |
| Product | Fashion commerce and community platform |
| Timeline | 2022 Q1 to 2022 Q4 |
| Role | Project Manager, UX Planning, Service Design, UI Design |
| Service focus | Shopping mall flow, product detail, purchase, order tracking, return/refund, and community experience |