SM Entertainment · SMTOWN Meta-Passport · Entertainment Platform
Turning fan identity into a mobile passport for the SMTOWN universe.
SMTOWN Meta-Passport connected fan identity, membership, event stamps, and the Music Nation SMTOWN concept into a mobile passport experience.
Overview
SMTOWN Meta-Passport is a digital passport service for SM Entertainment fans, built around the Music Nation SMTOWN concept. The product gives fans a digital identity and connects membership, event participation, stamps, and visa-style information into one mobile experience.
My responsibility was design management. The case study will focus on how the visual direction and mobile experience were organized around fandom identity, collectible participation, and the connection between online and offline SM events.
| Area | Scope |
|---|---|
| Client | SM Entertainment |
| Product | Digital passport and fan membership experience |
| Timeline | 2023 Q1 |
| Role | Design Manager, Service Design, Mobile UX |
| Service focus | Digital identity, membership, event stamps, passport UI, and mobile fan experience |