SM Entertainment · SMTOWN Meta-Passport · Entertainment Platform
Turning fan identity into a mobile passport for the SMTOWN universe.
SMTOWN Meta-Passport brought together stamps from online and offline concerts and fan club information in a digital passport for SM fans.
Overview
SMTOWN Meta-Passport was a digital passport service for SM Entertainment fans, built around the Music Nation SMTOWN concept. Fans could collect stamps from online and offline concerts and keep their fan club information and activities in one place.
I managed the design work with the team, preserving the brand's identity while giving the app the feel of a digital passport with a futuristic visual style.
| Area | Scope |
|---|---|
| Client | SM Entertainment |
| Product | Digital passport and fan membership experience |
| Timeline | 2023 Q1 |
| Role | Design Manager, Service Design, Mobile UX |
| Service focus | Digital identity, membership, event stamps, passport UI, and mobile fan experience |