BGrowingLAB · Butler · Fintech
Making company analysis easier to scan for everyday investors.
I worked on Butler's home and landing pages so new investors could understand the service, find key features, and know where to start.
Overview
Butler brings together company data, disclosures, reports, news, and portfolio tools. The 2023 Q3 redesign focused on new investors. They struggled to understand what the service offered and where to start.
We used user surveys, Hotjar, and Google Analytics to guide the redesign of the home and landing pages. I worked with the team to distinguish primary and secondary features and create content explaining how to use the service.
| Area | Scope |
|---|---|
| Client | GrowingLAB |
| Product | Butler investment assistant and company analysis platform |
| Role | Product Designer, Product Strategy, UX Design, Data Visualization |
| Timeline | 2023 Q3 |
| Service focus | Company data visualization, disclosures, reports, news, screeners, watchlists, and portfolio support |